370°
New Perspectives
370° fixes what fitting rooms get wrong. No more cramped corners or awkward views. With more perspective and less frustration, it helps you decide with confidence.
Year
2018
Field
Retail
Status
Prototype
Use
In-Store / Home
Discipline
Systemdesign
Setting
Fitting
370° is a new kind of fitting room that solves what traditional cabins often get wrong. Cramped spaces, poor lighting, and limited angles make it hard to see what really fits. 370° changes that with a circular layout and a complete view. It is intuitive, seamless, and built to support real decisions.
The system uses 20 synchronized cameras and a central touchscreen that lets users capture, compare, and save their outfits instantly. Looks can be shared, rated, or revisited later. 370° connects physical shopping with digital habits and brings clarity where it matters most. It turns trying on into a confident and connected experience.
From trying on to choosing, 370° adds meaningful features to the fitting room experience.
Users can view their outfits from every angle, compare multiple looks, and save their favorites in a personal session. Each image is captured with consistent lighting and framing, giving a clear and honest view for confident decisions.
Outfits can be shared, rated by friends, or revisited later in the app or web interface. Smart recommendations suggest matching items or alternatives based on what was tried on. At the same time, 370° generates valuable insights for retailers, turning real usage data into actionable knowledge about trends, preferences, and behavior.
It is not just interactive. It is data-driven, connected, and built to evolve with every fitting.
Instore Interaction
370° reframes the fitting room as a space for clarity, confidence, and connection. It improves decisions, supports discovery, and builds a bridge between the physical store and the digital world.